THE STORY OF LENE

ABOUT THE DESIGNER

Born and raised as a fashion enthusiast, Lene—as how her parents used to call her since young; had a keen eye and passion in fashion. Determined to one day pursue her dream of creating her very own label, she enrolled herself in LASALLE College of the Arts, Singapore.

Her artistry, expertise and determination soon landed her a career in one of the most renowned multi label store in Singapore as well as two fashion shows that represented her name.

Feeling the need to contribute to her homeland, Lene flew back to Indonesia and secured a Fashion Designer Coordinator and Senior Accessories Buyer position in an internationally global retail company. Having more than enough knowledge and experience in design and retail business, Lene finally had faith in herself to turn her dreams of making a prêt-à-porter label come true

ABOUT THE BRAND

 A luxurious yet affordable womenswear label, LENE strives to create thoughtful, timeless and subtle pieces for the women of today. Through a keen eye on detail and creative expression, LENE endeavors in creative concept, craftsmanship and versatility to utter affordable luxury to the masses.

Aspire to evoke a versatile style that transcends through time, LENE kept their design aesthetics sleek and clean and translates it into an effortlessly polished style. Each pieces oozes element of ease and femininity where sleek cutting meet soft hues.

Dedicating this label for the everyday women, LENE is determined to not only offer well-made clothes, but also to deliver courage and confidence wrapped in a box with anattached message that encourages women to simply have a little faith in themselves